Anthony Lee - Jan 01 2020

A Comprehensive Guide to Global Coffee Competitions Part 1-WBC, WBrC, and WLAC

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For coffee enthusiasts, coffee competitions are often a major point of interest. These events showcase baristas from around the world, each bringing their unique interpretations of coffee, blending their cultural influences and artistic skills. Together, they create captivating visual and sensory experiences that leave a lasting impression on both the eyes and the palate.

Today, we’ll begin our journey into the world of coffee competitions organized under the World Coffee Championships (WCCs) by introducing three iconic events: the World Barista Championship (WBC), the World Brewers Cup (WBrC), and the World Latte Art Championship (WLAC). Stay tuned, as we’ll explore more thrilling WCC events in the next installment!

WCCs (World Coffee Championships)

WCCs (World Coffee Championships) is an umbrella term for all the major coffee competitions organized by World Coffee Events (WCE). WCCs oversees these events, sets their standards and rules, and ensures they are conducted globally in a fair and consistent manner.

Relationship Between WCCs and the Competitions

1. Role as a Manager
WCCs acts as the governing body for all major coffee competitions. It ensures that each competition adheres to global standards and operates smoothly.

2. WCCs Core Values

Vision

The World Coffee Championships (WCCs) inspire the coffee community, and all coffee professions along value chain, through compelling championships and support. World competition is supported by a sustainable network of Competition Bodies, Judges, Representatives, and Volunteers. The WCCs recognize professional excellence, work towards accessibility for all, and highlights the team effort it takes to create and serve specialty coffee.

Purpose

To celebrate the craft of coffee by inspiring, engaging and fostering communities worldwide. We provide a platform for recognition, innovation, and growth through events that are accessible and relevant to everyone along the supply chain and at every skill level. 

3. Competitions under WCCs

WCCs includes the following key competitions:

World Barista Championship (WBC)
World Brewers Cup (WBrC)
World Latte Art Championship (WLAC)
World Cup Tasters Championship (WCTC)
World Coffee Roasting Championship (WCRC)
World Coffee in Good Spirits Championship (WCIGS)
Cezve/Ibrik Championship (focused on traditional Turkish coffee)

4. Rule and Standard Setting
WCCs creates and maintains the rules, scoring systems, and guidelines for all its competitions. Certified international judges, trained and approved by WCCs, ensure consistent evaluation during events.

5. Global Promotion
WCCs promotes coffee culture worldwide through these competitions. It provides a platform for coffee professionals to showcase their skills and innovations on an international stage.

If we compare the WCCs to a tree, the various competitions are the branches and leaves of the tree. Although they have different focuses (such as brewing, roasting or flower pulling, etc.), they are all attached to the “main tree” of WCCs, and together they contribute to the spread of global coffee culture and the development of the industry.

World Barista Championship (WBC)

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World Barista Championship (WBC)

The World Barista Championship (WBC) proudly celebrates the artistry of coffee excellence and significantly elevates the barista profession on a global scale. Each year, more than 50 talented champions from various countries engage in this prestigious competition, where they meticulously craft four espressos, four milk-based drinks, and four unique signature beverages during a highly time-sensitive 15-minute performance. Their skills are rigorously judged based on key criteria that include taste, cleanliness, creativity, technical proficiency, and overall presentation. A panel of WCC Certified Judges evaluates each performance with keen attention to these important aspects. From the initial round, the top 15 competitors, along with a wild-card winner, advance to the semifinals, and the top six from that stage earn the opportunity to compete in the finals, all striving for the esteemed title of World Barista Champion!

WBC (World Barista Championship) Scoring System Overview

The WBC scoring system is designed to comprehensively evaluate a competitor's technical skills, creativity, and understanding of coffee. Scores are divided into two main categories: Technical Scores and Sensory Scores, assessed by a professional panel of judges following strict standards.

Technical Scores

  • Workflow and Efficiency
    Judges assess whether the competitor works cleanly and efficiently, completing each step smoothly within the time limit.
  • Consistency and Accuracy
    Evaluates whether the competitor consistently produces high-quality beverages, including factors like extraction time and coffee concentration.
  • Machine and Tool Usage
    Observes correct and precise usage of espresso machines, grinders, and other equipment.
  • Cleanliness and Hygiene
    Ensures the workstation remains tidy and meets food safety standards.

Sensory Scores

  • Flavor Profile
    Assesses the balance of aroma, acidity, sweetness, bitterness, and aftertaste in the coffee, ensuring it matches the competitor's description.
  • Presentation and Appearance
    Evaluates the visual appeal of the beverages, such as milk texture or latte art patterns.
  • Creativity and Narrative
    Competitors are scored on their ability to communicate the inspiration behind their creations and how they interpret coffee.
  • Overall Impression
    Judges consider the overall sensory experience and the competitor’s ability to leave a lasting impression.

Service and Professionalism

  • Judges score competitors on their professionalism, service demeanor, and interaction with the panel during the presentation.

Let's take a look at the WBC scoring sheet

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World Brewers Cup (WBrC)

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World Brewers Cup (WBrC)

The World Brewers Cup (WBrC) is an international coffee brewing competition designed to showcase the craft and skill of manual filter coffee brewing. There are two services in this competition: open and compulsory. For the compulsory service, competitors craft three beverages from the same whole bean provided to them by the competition organizers. These coffees are evaluated by the judges on a standardized numerical scale based on sensory elements such as aroma, flavor, body, balance, and acidity. In the open service, competitor’s creativity is on stage. They can chose their favorite whole bean coffee from the available options and prepare a beverage along with a ten-minute presentation. The competitor’s presentation can include elements such as origin of the bean, preparation method, or tasting notes. A total dissolved solids (TDS) measurement is also taken for each beverage to ensure a maximum TDS of less than or equal to 2% (20,000 parts per million).

World Brewers Cup (WBrC) Scoring System Overview

The World Brewers Cup (WBrC) scoring system evaluates competitors on their coffee brewing skills, focusing on the preparation, presentation, and sensory quality of the brewed coffee. The scoring system is designed to ensure fairness and consistency while highlighting the art and precision of manual brewing. Below is an overview of the key elements of the scoring system:

Sensory Evaluation

  • Flavor
    Clarity, complexity, and balance of taste elements (sweetness, acidity, bitterness).
  • Aroma
    Intensity, complexity, and congruence with flavor.
  • Body
    The tactile sensation and mouthfeel of the coffee.
  • Aftertaste
    The pleasantness and duration of flavors after swallowing.
  • Balance
    The harmonious integration of all sensory attributes.

Brewing Skills

  • Consistency
    Ability to replicate the same high-quality brew for each serving.
  • Technique
    Proper use of brewing equipment and adherence to brewing parameters.
  • Efficiency
    Effective workflow and time management.

Presentation

  • Clarity
    Clear explanation of brewing choices, coffee origins, and tasting notes.
  • Engagement
    Confidence and ability to connect with the judges.
  • Professionalism
    A polished and respectful approach.

Let's take a look at the WBrC scoring sheet

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Jia Ning Du (MHW-3BOMBER's Official Chief Recommendation Officer) wins 2019 World Brewers Cup

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Jia Ning Du has become the first Chinese barista to win the World Brewers Cup (WBrC). At the same time, she also serves as the Official Chief Recommendation Officer for MHW-3BOMBER.
It was third time lucky for Jia on the WBrC stage, winning the prestigious title on her third attempt, having represented China in 2016 and 2018.
“I’m so overwhelmed right now but at the same time my mind is blank. I’m feeling so many different emotions,” Jia of Uni Uni Coffee tells BeanScene Magazine.

Let’s recall her performance in the competition

Competition Coffee: Panama · Gesha · Natural Process · Light Roast
Grinding Method: Coarse grind with C40 at 40° followed by fine grind at C40 at 27°, with silver skin removed.
Dripper/Filter Paper: Origami dripper with Origami filter paper.
Brewing Water: TDS 80 ppm (4 ppm calcium ions + 15 ppm magnesium ions to enhance extraction ability).
Brewing Temperature: 94°C.
Coffee Dose: 16g.
Total Water: 240g (resulting coffee liquid: 190g).
Brew Time: 1'40".

Brewing Method

  • Use a dosing funnel to pour grounds and a WDT (Weiss Distribution Technique) tool for distribution.
  • First Pour: Circular pour of 60g at 6g/s for 10 seconds, followed by 10 seconds of blooming.
  • Second Pour: Circular pour of 80g at 4g/s for 20 seconds, followed by 20 seconds of waiting.
  • Third Pour: Circular pour of 50g at 5g/s for 20 seconds, followed by 10 seconds of waiting.
  • Fourth Pour: Center pour of 50g at 5g/s for 20 seconds.

Champion Insights

  • This grinding method ensures more uniform particle size, resulting in cleaner flavors.
  • The flat-bed filter paper provides a thinner coffee bed compared to cone-shaped filters, leading to more even extraction.
  • The Origami dripper’s larger bottom hole and deeper ridges allow for faster flow rates, delivering cleaner and more defined flavor layers.
  • Using a dosing funnel helps distribute the coffee grounds more evenly in the center of the dripper.
  • The WDT tool makes the coffee bed fluffier, ensuring even wetting of grounds within a short time. This maximizes water and coffee interaction, enhancing acidity and sweetness.
  • The slower pour in the second phase prevents diluting sweetness and fruity aromas.

World Latte Art Championship (WLAC)

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World Latte Art Championship (WLAC)

The World Latte Art Championship (WLAC) highlights artistic expression in a competition that challenges the barista in an on-demand performance. Baristas are judged based on visual attributes, creativity, identical patterns in the pairs, contrast in patterns, and overall performance.For the preliminary round of the championship, competitors have eight minutes to create two identical free-pour lattes and two identical designer pattern lattes (which allow etching and decoration). 2024 rules changes introduced a Semi-Final round, which includes the Art Bar and the stage component. The Art Bar is a chance for the audience to get up close and see some eye-catching designs, with competitors producing one latte pattern in five minutes. On the main stage, competitors produce six beverages in 10 minutes – two sets of matching free-pour lattes and 2 matching free-pour macchiatos.The top six semi-finals competitors qualify for the final round, where competitors make two sets of matching sets of free-pour latte patterns, and two matching designer pattern lattes. The top-scoring competitor in the final round is declared the World Latte Art Champion.

World Latte Art Championship (WLAC) Scoring System Overview

The World Latte Art Championship (WLAC) scoring system is designed to assess the skills of baristas in creating latte art that is not only visually striking but also demonstrates precision, creativity, and technical expertise. Below is an overview of the key components of the WLAC scoring system:

Visual Presentation 

  • Design & Creativity
    The originality and complexity of the design created by the barista.
  • Symmetry & Proportion
    The balance, consistency, and symmetry of the art within the cup.
  • Contrast & Color
    The contrast between the milk foam and the espresso, and how well the design stands out.
  • Clarity
    The sharpness and clarity of the latte art, including the precision of lines, shapes, and patterns.

Technical Execution

  • Milk Steaming
    The texture and consistency of the steamed milk, which should be smooth, velvety, and free of large bubbles.
  • Pouring Technique
    The ability to pour the milk with precision and control, ensuring that the design is executed smoothly.
  • Consistency
    Whether the barista can consistently produce high-quality latte art across multiple pours, showing mastery in technique.

Creativity and Innovation

  • Originality
    Whether the latte art design is unique or if it stands out from the conventional designs typically seen in the competition.
  • Impact
    The emotional or visual impact of the design, and how it engages the audience or judges. This could involve the use of new techniques, materials, or design elements.
  • Flair and Expression
    The barista’s ability to express their personality and artistic vision through the latte art.

Presentation and Overall Impression

  • Presentation of the Cup
    The way the cup is presented to the judges, including cleanliness, neatness, and the overall appeal.
  • Final Impression
    The overall impression of the performance, combining both the visual aspects and the technical execution.

Let's take a look at the WLAC scoring sheet

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MHW-3BOMBER Official Brand Ambassador-World Latte Art Champion Liang Fan

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On the final stage, Liang Fan chose the designs of a "rooster," "dinosaur," and "kangaroo." In creating these images, he applied Boolean operations from mathematics, using three different circular combinations (intersection, union, and exclusion) to present a wide variety of intricate patterns that remain organized and visually pleasing.

In fact, back in the 2018 World Latte Art Championship, Liang Fan had already incorporated the concept of photographic composition into his latte art, striving to achieve the utmost beauty in the patterns within the cup. For Liang Fan, excellent pattern creation is the integration of emotion and logic, a harmonious balance of softness and order.

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The WBC, WBrC, and WLAC each offer a unique perspective on coffee competitions, from the technical precision of espresso making to the creative artistry of latte art. These events serve as both a celebration of the craft and an opportunity for global professionals to connect, innovate, and inspire. Stay tuned for the next installment of our series, where we’ll explore other thrilling coffee competitions under the World Coffee Championships umbrella.

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