Official Launch丨2024 PCA Overseas Title Sponsor: MHW-3BOMBER
PCA(Professional Coffee Athletics) is a professional coffee competition founded in 2015, encompassing three exciting events: Latte Art, Brewing, and Tasting.
The competition has attracted numerous participants, fostering a community of highly skilled baristas. With its continually updated and standardized rules, PCA has earned a stellar reputation and widespread influence within the industry.
The event is dedicated to promoting a fair, just, and open platform for exchange, transcending borders, ethnicities, and limitations. To date, over 100 competitions have been held across regions including China, Malaysia, Vietnam, Taiwan, and Hong Kong.
Despite the disruption caused by the pandemic, which led to a three-year hiatus of PCA overseas events, the PCA Coffee Master Competition Overseas Division has made a strong comeback this year. The 2024 PCA Coffee Master Competition in Kuala Lumpur successfully concluded its three events (Latte Art, Brewing, and Tasting) on August 11th. This industry extravaganza drew the attention of numerous coffee enthusiasts and professionals, offering a spectacular display of talent.
This year, MHW-3BOMBER is proud to be the title sponsor and official equipment sponsor of the 2024 PCA Overseas Division, and we look forward to witnessing this glorious moment with many professional competitors.
Our sponsorship of this event is aimed at promoting coffee culture, providing competitors with high-quality equipment, and supporting them in showcasing their best skills.
We are particularly thrilled that Deng Xiuqing from China won the Latte Art competition in the Kuala Lumpur division, marking a perfect encounter between a Chinese brand and a Chinese champion, which fills us with immense pride.
Latte Art Competition Champion
Cup Taster Competition Champion
Brewing Competition Champion
The Assassin Temperature-Controlled Kettle, the official designated kettle for the competition, served as a trusty assistant to the competitors in the Malaysian division's brewing competition.
When the delicate and even water flow gently cascaded onto the coffee grounds, releasing the full flavor of the coffee, the baristas expertly controlled the water temperature and flow, skillfully adjusting their brewing techniques to present the audience with cups of coffee rich in flavor and aroma.
Bomber’s latte art pitcher has always been highly regarded in the industry, frequently seen in various competitions and settings. In this Latte Art competition, it helped many competitors bring exquisite latte art creations to life, offering a visual feast.
Kuala Lumpur
Kuala Lumpur, Malaysia, marked the first stop of the 2024 PCA overseas competitions. Bomber's official brand ambassador, Liang Fan, was invited to participate as a judge for the Latte Art competition.
As the 2023 World Latte Art Champion, he used his professional insight and rich experience to evaluate numerous outstanding works and provided valuable advice and guidance to the competitors, witnessing the birth of their moments of glory.
Being the title sponsor of PCA's overseas competitions this year is a significant recognition of our products and professionalism by the event organizers and many professional coffee practitioners. We will use this opportunity to continually pursue excellence, gaining more like-minded partners and enhancing the exchange and discussion of coffee culture both domestically and internationally.
As PCA has said, "To promote Chinese coffee equipment brands, we must stand firm in China and go global. Though one may go fast alone, together we can go far."
In the future, we hope to collaborate with PCA to create more brilliance, allowing more coffee enthusiasts worldwide to understand and appreciate our products, showcasing the strength of Chinese brands. Let Chinese manufacturing go global, attracting more attention on the journey of spreading Chinese coffee culture.
In the future, MHW-3BOMBER will continue to increase our investment in research and development, constantly improving product quality and innovation capabilities, to provide global coffee enthusiasts with even better products and services. We firmly believe that through our efforts, we can promote the development of coffee culture, allowing more people to experience the beauty and joy that coffee brings.